Sector - Commercial Aerospace
Project - Multi-company Joint Venture Formation
Aims - Exploring, negotiating, creating and agreeing new JV models and frameworks for consolidating and repositioning in the European commercial aerospace marketplace
What was involved?
Facilitated multi-company, cross-cultural working groups and meetings involving 6 different European nationalities (English, Irish, Scottish, French, German, Italian & Spanish) to explore, negotiate and co-create new trading agreements and working protocols, to support the formation of a Toulouse (France) based joint venture company AI-R
AI-R was proposed to run combined commercial aircraft sales and marketing for Aerospatiale, Alenia, British Aerospace (Avro and Jetstream) and Finmeccanica
Effectively navigated cultural differences between 5 national and cultural interests and identities
Visioned and captured practical interactions between key stakeholders at critical manufacturing and sales/marketing way points
Created strategic intent agreements, joint working proposals and milestone plans for BAe Group senior level approval
The jointly formulated Merger request was later rejected by EU Commission